Positioning Certified Land Management Internationally


The widespread adoption of the Certified Land Management (CLM) system would place Australia in a lead position globally in differentiating food and fibre products on the basis of verified environmental and animal welfare credentials.

This is the judgement of Tony Gleeson, CEO of the Australian Land Management Group, on his return recently from a conference on Food Certification in Amsterdam and from discussions in the Netherlands and California with commercial, academic, NGO and philanthropic individuals and organisations.

“There is widespread interest in differentiating food on the basis of credence attributes such as the environmental features of production systems,” according to Mr Gleeson.

If Australian producers and exporters are to benefit from these industry trends then it will be critical for Australia to have an internationally acceptable verification system that meets the varying needs of a diversity of supply chains across different countries. Without such a system in place the consequence could be reduced access to higher priced differentiated markets and the imposition on Australian producers of complex mixes of requirements that add unnecessary costs to our production base”.

Mr Gleeson said that the CLM combination of improved on-farm ecology, differentiating food and fibre products and the efficient delivery of ecosystem services seems to be a unique package creating considerable interest at conference and in discussions.

Building on Mr Gleeson’s experience and contacts the Chair of the Australian Land Management Group Julia Telford has announced the group has established an informal three-person Global Advisory Group comprised of highly credentialed people in North America, China and Europe.

According to Ms Telford the Global Advisory Group will help ensure CLM is well positioned internationally, a critical need given the export dependency of much of Australia’s food and fibre production.