Eggs: Consumer-driven marketing

27-Oct-2014

How often do we hear there is no market for products differentiated according to production circumstances?

ALM Group CEO Tony Gleeson put this to the test in September by recording the prices of eggs in three supermarkets in southern Queensland. Across the three retail outlets there were 30 categories of eggs priced at between $2.31 and $10.75 a dozen. The data tell their own story.


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